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WRITER
CHEVY
Principles
CHEVY
Bad Influence
CHEVY
Saying No
CHEVY
Peer Pressure
GM
Agency: MacLaren McCann
Role: Senior Copywriter
Developed and executed a campaign for Chevrolet with the intention of appealing to a much younger audience than the client traditionally directed their marketing. Shout out to Hoss Hassani - one of the best clients in the entire world ever.
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