CHEO

Role: Freelance Copywriter

​

Agency: McMillan Vantage

​

The Children's Hospital of Eastern Ontario was about to embark on their biggest fundraising campaign to date. I was fortunate to be able to develop the launch campaign along with the terrific Meghan Savigny. The plan was to lead with broadcast. So we did, with a spot that takes an unflinching look at "kids these days”.